Whois Privacy Protection, sometimes also called Privacy or Whois Privacy Protection, is a service that conceals the genuine contact info of domain owners on WHOIS web sites. Without protection, the name, address and email account of any domain owner will be publicly visible. Providing fake details during the registration procedure or altering the authentic information at a later time will just not work, as doing such a thing may result in the domain name registrant losing their ownership rights. The policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, require that the WHOIS info must be correct and up to date all the time. The Whois Privacy Protection service was launched by domain name registrars as a response to the increasing concerns for possible identity fraud. If the protection service is active, the domain name registrar’s contact information will be shown instead of the domain registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, even though there are some country-code ones that don’t.